Welcome to Bra Builders, Atlanta, GA

by Nikki Griffin January 30, 2026

BraBuilders.com is where Bra Builders are made!

Bra Builders is a specialty lingerie-sewing supply and education education business serving a global community of home sewists, designers, wholesale customers and more. We provide high-quality lingerie-making materials: laces, mesh, elastics, knits, bamboo/modal, all curated with a deep understanding of custom colors, construction and design.

Background & Brand Foundation

I purchased Bra Builders after 5 years of being a customer and teaching in Annual Conference founded by the former owner. Today, BraBuilders.com is the premier boutique to secure quality lingerie-making supplies and more. The business has grown steadily through consistent sales, and a strong reputation for technical accuracy and customer service. The subscription service "Kit of the Month Club" is our jewel and grows and grows with every referral.

" I am the sole owner of Bra Builders and only Black Woman in the lingerie space of community influence, sewing instruction and retail ownership. Teaching beginner bra makers is a primary focus as this feeds and grows the community...my coming from a Black Woman's perspective as it relates to celebrating our bodies no matter the sizes and our breast health, with the goal of living comfortably wearing bras that fit." Nikki G.

Current Brands:
Kit of the Month
BRAdvent Calendar Box
Underneath it All - education resources
BRAugust - annual community celebration
LaceWear - collection of specialty lace fabrics
Bra Talk Retreat - Annual Bra Making Event

Current Marketing & Sales Activity

Bra Builders operates as a stable, multi-channel business with consistent revenue and an established customer base from over 10,000 subscribers.

Direct-to-consumer e-commerce of lingerie-making supplies and curated kits
Kit of the Month program featuring exclusive materials offered to Members before the public.
Email marketing to a large, highly engaged subscriber list of over 10,000
Educational campaigns that drive predictable seasonal sales, sometimes we have to be careful with this one!
Content-led marketing that supports long-term customer engagement via Instagram, FaceBook, YouTube and email marketing

Our Goals!

The immediate primary goal is to move the workshop home to Atlanta. The business just happens to be in Baraboo, Wisconsin and the plan was always to move to my home. As it has taken longer than expected, here we are...

Growth goals include development of a robust educational platform, building on the current virtual activity hosted today. Our current space includes teaching, however the sewing community has little presence..so the focus is building a virtual customer, which lingerie-makers love because of the privacy of their own sewing room...it works.

Our workshop will someday include:

In-person classes and fit clinics - workshops and pop up activity: come make a bra!

Why Atlanta

It's my home and Atlanta supports both the operational and growth goals of Bra Builders.

Access to a larger and more diverse creative and maker community
Strong regional in fashion, sewing, and small-scale manufacturing
Excellent logistics and travel access for workshops and visiting customers for Retreats and events
Opportunities for partnerships, events, and visibility within the creative economy.

Relocating to Atlanta enables Bra Builders to increase in-person programming, strengthen brand visibility, and support continued revenue growth.

Looking Ahead & Why This Idea Will Work

A new workshop space will directly support Bra Builders’ next phase of growth. This move represents a strategic investment in long-term stability and growth. Bra Builders is positioned to expand its educational offerings while maintaining a professional, well-managed presence. Atlanta will serve as the creative and operational home for the brand’s next chapter.

A partnership with SELF Academy will fit the goals of Bra Builders and we feel a productive match with those of SELF Academy long-term. As a future Instructor with SELF, I will bring expertise and resources to a generation of learners who will also become lovers of all-things sewing/design, including lingerie, which is Underneath it All. Bra Builders also provides an extension of educational programming that will benefit everyone.

Last year April 2025, we kicked off a Moving Sale & Fundraiser, asking 5,000 people for $10 - a small success it was, then the tariffs hit from China and absorbed all the revenue we would make on future inventory - not good. Today the fundraiser still sits on the home page of SewingMyStyle.com and people will still make a donation, just without the marketing. Today we also apply for Grants to support our future stability.

We will launch the fundraiser again when we confirm a space to move. This is what will drive our supporters to help..."they know the value" of having Bra Builders in Atlanta.

Owner & Creative Director, Nikki Griffin @sewingmystyle

Bra Builders is owner-led by Nikki Griffin, a veteran sewing instructor and highly recognized in tailoring, pattern design, bra fitting and lingerie construction. Nikki combines deep technical expertise with proven teaching experience and responsible business management. Her leadership emphasizes professionalism, inclusivity, and long-term growth, positioning Bra Builders as both a creative brand and a reliable commercial tenant. Financial documents and referrals available upon request.